Strengthening our B2B Haircare Portfolio: Brands That Drive Repeat Sales

At Salonista, we’re continuing to expand our B2B haircare selection with brands that combine strong recognition, clear positioning, and high repeat potential. The goal is simple: help retailers and professionals build an assortment that performs over time, powered by products customers already know, search for, and repurchase.

Now available for professional buyers and retailers

• Milk_shake: salon-inspired essentials that fit effortlessly into daily routines.
• Simply Zen: scalp-focused care and consistent maintenance routines.
• Cantu: textured hair staples for curls, coils, and protective styling.
• SheaMoisture: heritage-driven care with routine-based results.
• Mielle Organics: high-demand treatments and oils with excellent repeat potential.

Who this assortment is built for

Hair salons looking to combine service and retail through routine recommendations.
Beauty retailers and concept stores seeking brand demand and strong turnover.
Professional resellers wanting a structured selection by need (scalp, repair, hydration, curls).
E-commerce stores benefiting from search-driven brands that attract higher-intent traffic.

Simple ways to boost category performance

Organize merchandising by need: Hydration, Repair, Scalp, Curls and Textures.
Create routine bundles: shampoo plus conditioner or mask plus leave-in, then add an oil or treatment as an upsell.
Highlight best-sellers: products with strong search demand often convert better and rotate faster.

Availability and conditions

If you’re looking to upgrade your haircare assortment with brands customers already search for, and products that support everyday routines, we’ll be happy to share our current availability and B2B conditions.

Explore the full selection on salonista.fr 😀